- most brands today get a minimum of 25 percent of their traffic from organic search. And when evaluated across a variety of brands, we found that SEO traffic tends to deliver the most engaged traffic and therefore, often delivers the highest return on investment (ROI).
- From an agency perspective, SEO really breaks down into three components:
technical SEO, content SEO, and search insights.
Technical SEO is about the health of the website, the performance of it in the eyes of the engines, and the ability to access, understand, and catalog its content.
Content-centric SEO is focused on ensuring that the site has the right content, so that when a consumer asks a question (searches), the site has the right content and therefore the right to win in Google.
Search insights are about the granular and rich data that SEO produces
= slightly dry data and turning it into stories around consumer behavior and trends, while providing actionable insights that can be activated across other channels.
More: http://www.clickz.com/clickz/column/2383470/the-future-of-agency-seo
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