CRM SYSTEMER

Bloggtips

1. Lag en verdifull ressursside (liste, rapporter, historien til.., hvordan gjøre.., etc) – 5 sjeldne, men verdifulle linkbyggingstips
2. Finn opp et nytt begrep og få folk til å snakke om det – Vi forsøker på Kuttisme:)
3. Driv liveblogging fra en konferanse – Liveblogging fra Webdagene 2007
4. Intervju kjente personer og publiser intervjuet – Jenerous
5. Lag et nyttig verktøy – Gratis verktøy for søkemotoroptimalisering
6. Skriv en interessant artikkel – Google Adwords private label solution
7. Kjør en konkurranse – Dagens konkurranse i Dyreparken
8. Test noe nytt som aldri har blitt gjort før – Jazzcode (unik kombo av business og jazz)
9. Vær den første som gjør noe på internett – Lonelgirl15
10. Bli en bransjeeksper/nicheekspert – Vi forsøker på Kuttisme:)
11. Vær den første til å avsløre en svindler – Søkemotorjuks
12. Vær uenig med en autoritet – Helge Tennøe er uenig med autoritetene fra Netlife
13. Skriv noe morsomt – Full pakke fra Stabburet
14. Lag et interessant bilde – Jon Arne Rise som røyker
15. Vær først til å forske på noe – Svensk-dansk ekspedisjon utforsker havbunnen på Arktis(PDF)
16. Lag et plugin til en programvare – Firefox webdeveloper plugin
17. Lag et verktøy som folk kan linke til- Pagestrength-verktøy
18. Driv gjøn med kjente personer – Miss South Carolina svarer på vanskelige spørsmål
19. Lag en ressursside i tilknytning til en viktig hendelse – Torino2006
20. Kom opp med en kontroversiell ide og bruk fakta til å underbygge ideene – Google bør betale merkevareeieren
21. Kommenter på nyhetssaker – Kuttisme kommenterer på Stabburet Full Pakke
22. Gi bort noe gratis – Gratis T-skjorte fra Webdagene 2007 (ikke gratis lenger..)

Nyhetsbrev tips

1. Product image variations
2. Soft sell (benefits) versus hard sell (buy now)
3. Pre-header text
4. Style based versus Product based
5. Headline copy and length
6. Tell the CEO that he cannot write a lame intro this time
7. Header height
8. Pricing and discount variations (10% off versus 10 dollars off)
9. Optimize for Mobile readers
10. Responsive versus non-responsive design
11. Product image sizes
12. One column vs two vs three column
13. A negative pitch (loss aversion)
14. The order of your links and CTA’s
15. Adjusting the colour scheme
16. Using (price) ribbons
17. Add odd-shaped arrows and writing to highlight important parts
18. Incentives to stimulate engagement
19. Do a radical redesign
20. Send time of day
21. Use price brackets
22. Use sorting cues as categories
23. Reword your body copy
24. Upsell based on previous products purchased
25. Change product description copy
26. Offer a trial or test membership / purchase
27. Balance of content in email versus landing page
28. Feature one product versus multiple products
29. Animation – animated gifs
30. Isolate one feature or benefit
31. Video in email
32. A flash sale; how long should your redeem time be
33. Benefit versus product feature driven
34. Adding a Teaser email
35. Personal tone versus business tone
36. Sending a reminder
37. Swap the order and position of your content categories
38. Adding / removing editorial content
39. Sending a triggered welcome email series
40. The number of text links: a lot of links versus not so many links
41. Top lists, or even list of lists
42. Most popular items
43. Using trust icons
44. Removing links from your header navigation bar
45. Using line of sight to direct the eye
46. Different background colours
47. Use humour or whit (Danger! Can backfire!)
48. Newest / new in stock items
49. Segment customer versus non-customer
50. Test different navigation structures and designs
51. Changing colours to highlight an important element
52. Show spokespersons or ambassadors
53. Using testimonials
54. Use an interesting looking graph or flow diagram
55. Make it look less like an offer / advertisement
56. Clear versus teasing subject line
57. Link to archives or related content
58. Long copy versus short copy
59. Use of bullet points
60. Adding a footer navigation
61. Testing the from name
62. Use steps or a progress indicator in a series
63. Add a variety of social proof
64. Showing personal data (name, customer number)
65. Loyalty points and customer levels
66. Tie in to special days / events
67. Being less lazy in your Call to Actions than “click here, read more”
68. Repackage products into combinations and packages
69. Removing clutter
70. Repetition of the CTA and button
71. Reuse last year’s successful campaign
72. Change the writing perspective of the copy: He, Me, She, We
73. Intellect Versus Emotion
74. Write down your assumptions, then assume nobody knows
75. Present a search box in the email
76. A Call / Chat / contact now option
77. Don’t sell to the ones that can’t buy
78. Follow up on any downloaded content
79. Change you Landing page design
80. Present decision-required information (eg for an event, show date and time)
81. Focus on the Greedy nature of the subscriber
82. Change your incentives
83. Rename (even if only in the email) your product / content
84. Using a different designer
85. Adding / removing index links
86. Changing image Alt-texts
87. Use the from name to show the type of email message
88. Shopping cart abandonment emails
89. Hook on to a popular trending topic
90. Send more of previously successful campaigns
91. Adding scroll indicators or scroll promoting design
92. Ask to fill a wishlist
93. Promote updating preferences
94. Placement of Social Media buttons
95. Highly personalised offers and content
96. Call to action (CTA) button colour en design
97. Add a see / search all catalogue link
98. Customer versus non customer segmentation
99. Segmentation based on engagement
100. Introduce your team to the reader
101. Make an unexpected offer
102. Day to send
103. Individualized Send Time vs. Universal Email Send Time
104. Abandoned cart offer and timing
105. Add a sense of urgency: “last chance, last dance”
106. Equal or increased size for lead articles
107. Reminder versus service update
108. Behavioural data interests segmentation
109. Social buttons design
110. Think before you send
111. Adjust your triggered emails by Season
112. Personalizing images based on customer profile
113. Splitting your CTA up into multiple, deeper linking CTAs
114. Adding a PS
115. The number of products in your mail
116. Mail based on RFM scores
117. Document the impact of the test on the funnel
118. Coupon code versus a direct link mechanism
119. Send Frequency and cadence
120. Offering third party products or content
121. Tone-of-voice: Human versus corporate
122. Resending to non-openers
123. A non-selling email
124. Add / remove a contact center employee image
125. Adding reviews or scores
126. Product images versus people using the products
127. Images of a successful outcome of using the product
128. Different ways of segmenting your subscribers
129. A mystery email
130. Test call-outs, text pointing to particular parts of a picture
131. Test violators, attention-grabbing shapes such as starbursts, ovals and banners
132. Image heavy versus text heavy
133. Market segment
134. Inserting personal data in copy (name of business)
135. Pintrest style email
136. Use of first name in copy or subjectline
137. Brainstorm more variants of a previous test
138. Curated content versus original content
139. Different CTAs inside product images
140. Single message in your email versus multiple items
141. Transactional email promotions
142. Repeat your offer and main benefits on the landingpage
143. Use of a Survey
144. Using in-email banners
145. Product versus product category
146. Using different fonts and font sizes
147. Mail based on engagement level (heavy opener versus never buyer)
148. Doing Nothing
149. Category landing page, versus product landing page
150. Intro length
151. Use of (previously) bought product
152. Removing the intro
153. Retest the test you did more than 3 months ago
154. Pre-sales mails
155. Email exclusive content
156. Adding click indicators to your CTAs
157. Loss aversion (don’t miss) in subject line and email
158. Different type of offers (free shipping versus discount)
159. Using a contest or prize draw
160. Adding easter eggs
161. Add an indication of reading time (eg approx 2 mins reading time) for articles
162. Break one email into several more focussed emails or vice versa
163. Adopt for preview pane reading
164. For once: don’t offer a discount
165. Add or remove a highlighted / featured article
166. Move the email header and navigation down below your primary text/imagery and call to action.